What is a domain name anyway? Domain names are the familiar web addresses (i.e. somename.com) that web browsers use to locate a particular website. Domain names, in fact, are pointers to a particular IP (Internet Protocol) address (it is an address servers use to locate each other) and we use them for a simple reason. They are more descriptive and easier to remember than an IP addresses which are presented in just a bunch of numbers (i.e. 125.416.28.7). The Registration process If you want to purchase a domain name, first you need to find a registrar who will process the domain name registration. Currently there are hundreds of registrars you can use. To see the full list of accredited domain name registrars visit the Inter NIC website (www.internic.com/regist.html). When you go to a website of the registrar you selected you can use their domain name search tool to verify that the domain name you plan on buying has not been taken yet. If it is available you can proceed with the registration. Business E-mail ID Creating an effective business e-mail address is an important part of you online branding. It says you're a series player and know what you're doing. If you own a domain name such as 'Pertinaxsolutions.com' then the process is relatively simple. The problem is that folks often don't understand the relationship between their business domain name and their email address. Put simply, the first part of an email address (before the @ symbol) comprises some form of unique identifier. Most folks use their name or a combination of initial and last name. The last part denotes the domain name (Pertinaxsolutions.com). Assuming you have a domain name (it only costs a few bucks), you can start to create a near unlimited number of e-mail addresses associated with your name. Your domain name provider usually provides a control panel for this purpose.