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In today’s era, mobile has taken over a maximum portion of our life and Whatsapp consumes the most of it. Whether it’s an iOS or android phone, every smart phone has Whatsapp facility installed in it. It is a cross-platform app that has now taken over the messaging world. This is why; it became an effective marketing tool these days. Messages sent out through WA messenger catches the maximum reader attention. It offers maximum reach with a minimum effort due to its higher user numbers. It not only offer sending media-rich bulk messages but also offers maximum reach to the target audience.
The most attractive point of Whatsapp Marketing is no reader can miss the message. In normal SMS campaign, receivers misses the message if the phone is switched off but same is not possible with WA messages. As soon as the user connects their phone to internet, the message will be delivered successfully. Even to the DND numbers, Whatsapp messages get delivered at no time and the readers get to see the message as soon as they open WA. It offers brands to reach a huge subscriber base of 900 million that no other marketing tool does.
WhatsApp messages have a read rate of over 90% within minutes of delivery, significantly higher than email or traditional SMS marketing.
Marketing through WhatsApp is inexpensive compared to other channels. Businesses only need an internet connection.
WhatsApp Business profiles allow businesses to display essential information like contact details and website links, enhancing transparency.
Enables one-on-one conversations with customers, allowing for personalized interactions that can boost customer satisfaction.
Pre-schedule campaigns to send messages at the most optimal times for your audience.
Allows you to automate regular updates or reminders.
Set up auto-replies to respond instantly to customer queries or acknowledgments.
Use chatbots to handle FAQs and basic interactions seamlessly.
Track delivery status, open rates, and response rates in real time.
Detailed campaign performance reports to evaluate ROI and improve future strategies.
Send messages in multiple languages to cater to diverse customer bases worldwide.
Useful for regional or global campaigns.
Integrate WhatsApp messaging with your CRM, ERP, or other software for seamless operations.
Automate workflows like sending order confirmations, reminders, or updates.
End-to-end encryption for all communications to ensure data privacy.
Secure cloud-based storage for campaign data.
